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Unusual Shapes.

As a business owner, I understand the desire and need to stand out from the pack. The company that can create a unique niche for itself has a better chance of survival as well.

This is why unique shapes in logo design are created. The serious boxed in rectangular and square shapes are not for everyone.

Circular shapes are a good way of creating a softer impression. Planets are round, cells in your body are round, wheels and cycles are round. There's a significant message in the circular shape: and that being a completion and wholeness.

More and more companies are opting for the logo inset into a circular shape (regardless of the shape of the logo!). You might consider it too.

You can also add the circular shape within the square field, let's say in a tradeshow booth for example.

Organic edges work well too. Organic edges are usually a simple freeflow design that breaks away from the confines of the usual square shape. There are plenty of possibilities in adding this element to your logo-rug.

I personally think that the oval shape is neglected more than all the others and deserves a closer look. Example, text and design elements are easier to fit into the oval shape. Consider this a genuine possibility if you're undecided.

Obviously, with custom logo rug fabrication, these shapes are now a possibility. In fact, the possibilities are literally wide-open. This is the beauty of custom production.

It's ultimately all about creating a satisfactory experience for you, the end user, and giving you exactly what you're looking for.

I hope these tips have helped...

Cheers to you and good health!

Russell Webb


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Russell Webb 2018
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